Seen this summer in Paris, elles@centrepompidou . "Diary, 1976" Another, very 70's feminist work : Double life, 1975 "Dvostruki zivot (Double life, 1975) is a series of 66 pairs of photographs where snapshots from her personal album are placed side by side with images of women from women's magazines, paired according to the similarity in their appearances, figures, accessories and situations. The emphasis on the parallelism between the mass media and the private photographs blurs the distinction between original and copy, between model and representation, and invites us to think about the nature and origin of the stereotypes of femininity. Is it the mass media that appropriate expressions, poses and attitudes which are typical of female behaviour or is it women who, under the influence of those media constructs, have ended up adopting them? Ivekovic suggests the influence of the mass media in the shaping of feminine stereotypes and turns t...